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 facilities. Here’s how he described his experience later:
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Within ten minutes, it was obvious to me that all computers would work like this someday.
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Steve Jobs in Triumph of the Nerds
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Several researchers and engineers were lured away from PARC by Apple, such as Larry Tesler and Bruce Horn, to develop a GUI for Lisa. The biggest challenge was trying to design an actual product, not a fancy prototype too expensive to build. After all, one of the reasons Xerox dismissed the Alto was its astronomical price tag: $20,000! That was twenty times as much as the Apple II.
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<span class="page-number">35</span>