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replacement by so-called “network appliances”, stripped-down terminals that would get all their content from
the Internet. Steve kept the project internally but made it evolve into a new
consumer desktop computer, the iMac (the i stood for Internet). For the looks of the box, he turned to one of Apple’s in-house designer, a soft-
spoken Englishman named Jonathan Ive. Ive had joined the company before Steve came back, but it was the interim CEO who made him head of
the industrial design team.
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But Apple’s biggest hit was yet to come. When Steve came back at Apple, a
team was working on a so-called NC machine, for “network computer.” It was commonly thought at the time that personal computers were living their
last days before their complete
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Steve unveiled the iMac on May 6 1998, at the Flint Center auditorium in Cupertino, in the same room where he had unveiled Macintosh some
fourteen years
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